THE MICE GIRL
Exploring the MICE industry
The current trend in event management and design is engagement.
Organizers want their events to be engaging. Everyone is talking about the importance of technology and using it to influence engagement. Various apps have been created to facilitate this — but I don’t hear so much about the speaker and the power he or she has as a person to influence and engage attendees.
Have you ever considered the effect the venue or room layout has on the speaker, and on the delegate engagement we are trying to create?
How to handle different room setups for delegate engagement
Classroom (or theatre) setup style makes us listen and constantly look at the speaker. Like a teacher in high school, the speaker has authority in this room layout. This is one of the most popular styles for large conferences and events. It’s not hard to see why: it is designed to make people listen. The speaker arrives onto the stage and can make eye contact with the audience. They have full control of the audience.
This is my favourite layout for speakers to create engagement.
We, the audience, are still facing the speaker and the stage, but we are also facing each other. Don’t worry — this room layout works really well even with numbers up to 100 (if you have a big enough room). What is really great about this setup is that the delegates will engage with you as a speaker voluntarily. They will also talk to each other and make more connections.
People are standing in one big room, outdoor space, or terrace. There are a few options here. However, the most important thing is that people talk and mingle with one another.
Ballroom / gala dinner
If you happen to speak to an audience who are invited to a gala dinner setup, you are in luck. People are sitting at round tables and interacting with each other.
***This was a guest blog post, featured in voxgig newsletter for event speakers by Richard Rodger - October 19th 2018, follow them-->READ IT HERE
What does it really mean to offer the luxury service experience to your clients?
I have been helping to look after upscale groups and clients, who like to book 5 star and 4 star properties for their stays, tours and events all over Europe. schedules.
I always want to take care my guests and provide the highest level of service and experiences for them. (Life is too short to waste it on bad travel experiences.) However, many times it does not solely depend from me. I work with properites and various suppliers. I have to trust that the level of service provided will be the highest.
For that purpose, I first establish close relationships with my partners and visit their properties to conduct site inspections and make sure everything is in order.
By now it is only fair to say that I have visited hundreds of hotels , restaurants, shopping parlours, golf courses, resorts, villas…the list goes on.
And do you know what I have noticed? Each time I travel with a group or I am a part of one, I observe people’s emotions and reactions. There are a few rules that make people feel great and really enjoy the experience. There are certain “things” that make the service and the whole experience “luxurious”, “upscale” or truly “top class”. However, one thing is of the utmost importance.
The number one rule of providing a first class experience and luxurious service is to simply: care about the people. To have passion about what you do. We are in the business of looking after people. Many mistake it with serving and grow cold on the thought of serving someone. But I always think about it as carrying and making sure a person visiting us is having the best time and experience possible. I am simply looking after people .
We must make sure that our guests feel great, at all times. This is the core of the luxurious service. Imagine that the guests arriving to your restaurant or hotel are your family members… Now, wouldn’t you like to make sure they feel happy or that they have enough water to drink at all times? They are aware of the menu and you are aware of their dining preferences? Wouldn't you go that extra mile? Offer your smile and warmness every time you talk to them?
You may say this is not professional. The guests in your hotel are not your family memebrs and you cannot be so frank with them. It is not about being frank, its about being professional, you are right about that. But remember…when the tittles are off, and people are travelling on business or pleasure, they want to rest, eat, drink and enjoy. We are human after all. We all want the same. We are affectionate human beings that need company and carrying of others to survive. Yes, the elegant light, the designer furniture, the Michelin star cuisine, fantastic wine…that is all very important but…It is the people who take care of you during your experience, that have the true power to make it really special.
HospitalityIn the business of hospitality, we often forget about this. Hotels compete with designer refurbishments, latests technology, coolest lights, largest swimming pools…Yet, what they should first and foremost invest in, is the training of their staff and hiring the right people. The people who are in love with this business. I truly believe you must love people to exceed in the hospitality business…no matter if it is a 3 star 4 star or 5 star hotel. But since we are talking about luxury service this all starts with love. Loving your clients, truly caring. If you do, you will never go wrong.
People remember how you made them feelPeople will forget what they saw. People will forget what you told them. People will forget what they read. But they will never forget how you made them feel.
So focus on making people feel good- always.
This is how your provide a truly luxurious or first class service.