THE MICE GIRL
Exploring the MICE industry
The current trend in event management and design is engagement.
Organizers want their events to be engaging. Everyone is talking about the importance of technology and using it to influence engagement. Various apps have been created to facilitate this — but I don’t hear so much about the speaker and the power he or she has as a person to influence and engage attendees.
Have you ever considered the effect the venue or room layout has on the speaker, and on the delegate engagement we are trying to create?
How to handle different room setups for delegate engagement
Classroom (or theatre) setup style makes us listen and constantly look at the speaker. Like a teacher in high school, the speaker has authority in this room layout. This is one of the most popular styles for large conferences and events. It’s not hard to see why: it is designed to make people listen. The speaker arrives onto the stage and can make eye contact with the audience. They have full control of the audience.
This is my favourite layout for speakers to create engagement.
We, the audience, are still facing the speaker and the stage, but we are also facing each other. Don’t worry — this room layout works really well even with numbers up to 100 (if you have a big enough room). What is really great about this setup is that the delegates will engage with you as a speaker voluntarily. They will also talk to each other and make more connections.
People are standing in one big room, outdoor space, or terrace. There are a few options here. However, the most important thing is that people talk and mingle with one another.
Ballroom / gala dinner
If you happen to speak to an audience who are invited to a gala dinner setup, you are in luck. People are sitting at round tables and interacting with each other.
***This was a guest blog post, featured in voxgig newsletter for event speakers by Richard Rodger - October 19th 2018, follow them-->READ IT HERE